As borders closed,
we opened doors of conversation
fully digital by taking Click.
for an experience to engage our
brand partners.
3x
Live Studio
Shows
240’
minutes of Broadcast
programming and
content
2x
Live Hosts
11x
Boradcast Sessions
5x
Let's Go
Session with
live QA
28x
Videos
On Demand
3x
Destination
Click. Warm-up
Programming
6,057 Day One
2,780 Day Two
2,006 Day Three
Watched a broadcast show
+ attended a Let's go Session
+ watched three VOD
+ came multiple
days
Watched a broadcast show
+ attended a Let's go Session
+ watched three VOD
Watched a broadcast show
+ attended a Let's go Session
+ watched one VOD
Watched broadcast show
+ some other activity
By taking Click. fully digital in 2021 we expanded our audiences and provided rich content on how to enable our partners to emerge strong from the current climate. With strategic experience mapping for our VIP audiences we were able to directly engage to further relationships and provide personalized content and access to experts.
Engagement results show a strong interest in relevant, timely content and broadcast style delivery. This has laid our broadcast capability as a foundation enabling Click. 2022 to be the hybrid event of the future.
